When I first arrived at Ballantine, where I am the mass market managing editor, we were just undergoing a daunting task: repackaging all of John D. MacDonald's Travis McGee novels. We were giving him a brand-new, beautiful look; ingeniously, we used a deep blue color for THE DEEP BLUE GOOD-BY, a gold color for A DEADLY SHADE OF GOLD, a lavender hue for THE LONG LAVENDER LOOK, etc. But as I work...