She teases and deceives. She writhes her way across the nation and beyond, seducing us all with her light and noise. Love her or hate her, you can’t escape her. She’s the American media — and nobody understands her better than Scott Singer. A rising star in the world of public relations, Scott is a master at manipulating the news, especially when the news isn’t good for his clients. To journalists, he’s the dark prince of deception. To others, he’s merely the product of an amoral corporate culture. Not that their opinions matter to Scott, who shelved his ego years ago. It’s the only way to stay sane in a business that thrives on flying off the handle. The trouble begins on the first day of Sweeps, when a fifteen-year-old girl goes on a fatal shooting spree in her high school cafeteria. For the news networks, it’s a ratings bonanza, especially when clues suggest that the tragedy was loosely inspired by a popular rap song. Suddenly America’s outrage is focused on Hunta, a young L.A. hip-hop artist who was on the verge of becoming a mainstream star. Now he’s Public Enemy Number One, and his life is about to get infinitely worse. Saving Hunta could be the crowning achievement of Scott’s career, but he knows it won’t be easy. To take control of the story, he’ll have to upstage it. And to do that, he’ll have to engineer a hoax more ambitious and more elaborate than any publicist has ever attempted before